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You are here: Success Stories
Success Stories
Restaurants The Deal? High end restaurant trades $50,000 worth of its gift cards for $50,000 worth of its renovations costs.
Cost for the Restaurant? $15,000 for incremental food costs.
Savings for the Restaurant? $35,000
Bottom line: Restaurant saves $35,000 by trading their gift cards for renovation costs. They also get new clientele coming to the restaurant that tell their friends about the restaurant.
Hotels The Deal? Hotel trades $100,000 of rooms for $100,000 in advertising across
Savings for the Hotel? - $90,000
Bottom Line: - $100,000 in empty rooms rented to new visitors (will tell friends) and
$100,000 in advertising for new cash customers (at 10 cents on the dollar).
Radio and Television Stations
The Deal? Radio station is looking for $30,000 of promotional giveaways.
Cost? Station sells $30,000 of excess radio time.
Savings? Airtime that would normally be discounted gets sold at full value to pay for the promotional items.
Bottom Line? Radio station saves $30,000 cash on buying promotional items and moves airtime.
Newspapers and Magazines
The Deal? Magazine is looking for a venue to hold a company function and wants to trade ads for it.
Cost? $20,000 of the magazine's ads costs the magazine $2,000
Savings? They get a $20,000 company function for the equivalent of $2,000 through trade.
Bottom Line: Move excess capacity, save $18,000 on their bottom line, get new advertisers that they would not have had before.
Professionals, Dentists and Chiropractors
The Deal? Dentist is looking to fill downtime and wants new patients.
Cost? Times not booked are lost revenue forever.
Savings? Dentists has access to areas to use trade instead of cash.
Bottom Line: New clients, less downtime, trade to spend in areas he would be spending cash.
Spas and Salons
The Deal? Spa wants to trade their gift certificates rather than pay cash for things they need.
Cost? Each $100 gift certificate they trade 'costs' them $25
Savings? Every $100 trade they spend they save $75
Bottom Line: New clientele, less downtime, saving 75% everytime they use trade.
Graphic and Web Designers
The Deal? Web design firm is in a very competitive market.
Cost? Hours not billed are worth $0 to them.
Savings? They save money everytime they are able to use their trade instead of cash.
Bottom Line: Selling their design work to new clients in trade allows them to gain market share and conserve their cash flow.
Entertainment, Theatres, Aquariums, Golf Courses and Ski Hills
The Deal? Golf course wants to be able to fill their slow periods.
Cost? They trade their passes in return for access to things they would be spending cash on.
Savings? They are taking tee times (worth $0 after the clock ticks over) and turning them into cash savings.
Bottom Line: Excess capacity is filled, new golfers see the course and bring cash clients along.
Printing Companies
The Deal? Printing company is looking to get good, new long term client from competitors.
Cost? Printer takes its highest margin services and offers it in trade.
Savings? Printer trades high margin work to get new clients.
Bottom Line: New clients, new business, an advantage over competitors
Retail Shops
The Deal? Retail store has end of season merchandise it will have to discount to hopefully sell or get $.10 on the dollar from a liquidator.
Cost? An item they sell for $100 costs them $25, every time they use trade they save 75%
Savings? If they sell $100,000 in trade they are saving $75,000 when they spend it.
Bottom Line : New clients, move excess inventory, save 75% every time they use trade.
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